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Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing
16 references·0 citing·45 second hop
Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing (2011)Multisensuale Gestaltungsansätze der Erle…The luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Strategic Brand Management (2007)Strategic Brand ManagementIntermediate microeconomics : A modern approach (2006)Intermediate microeconomics :…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores (2003)The effects of wait expectati…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…The mass marketing of luxury (1998)The mass marketing of luxuryThe Idea of Luxury (1994)The Idea of LuxuryThe Market for Luxury Goods: Income versus Culture (1993)The Market for Luxury Goods: …A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Bandwagon, Snob, and Veblen E…Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Store atmosphere and purchasing behavior (1994)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Society and the Adolescent Self-Image (1965)The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Subjective well-being: Three decades of progress. (1999)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Social and Psychological Resources and Adaptation (2002)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)A Theory of Social Interactions (1974)Income and well-being: an empirical analysis of the comparison income effect (2004)Incentives and Prosocial Behavior (2006)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Environmental jolts, institutional change, and the creation of entrepreneurial opportunity in the US electric power industry (2003)Why Some Things Should Not Be for Sale (2010)Preference, Value, Choice, and Welfare (2011)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,344 cited
  • 2006Intermediate microeconomics : A modern approach2,266 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2007Strategic Brand Management1,706 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 1994The Idea of Luxury699 cited
  • 1998The mass marketing of luxury631 cited
  • 2003The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores625 cited

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1993
The Market for Luxury Goods: Income versus Culture
620 cited

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