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Factors Influencing Recall of Outdoor Advertising · Study

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ArticleFactors Influencing Recall of Outdoor Advertising

Naveen Donthu1993

Article1993

Factors Influencing Recall of Outdoor Advertising

Naveen Donthu · Mukesh Bhargava

135 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1985Measuring the Involvement Construct 1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption 1988Print Ad Recognition Readership Scores: An Information Processing Perspective

Cited by

2006Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models 2002Consumer response to Web sites and their influence on advertising effectiveness 2004The Effect of Billboards within the Gaming Environment 2003Effects of configuration and exposure levels in responses to web advertisements 2017Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising 2008Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media 2007When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media 2015Creativity, attention and the memory for brands: an outdoor advertising field study

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Details

Year1993

Typearticle

Published1993-05-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations135

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466894

openalex_workW953773544

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