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Factors Influencing Recall of Outdoor Advertising
3 references·16 citing·56 second hop
Factors Influencing Recall of Outdoor Advertising (1993)Factors Influencing Recall of Outdoor Adv…Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Print Ad Recognition Readersh…The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986)The Intensity of Ethnic Affil…Measuring the Involvement Construct (1985)Measuring the Involvement Con…How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages (2020)How Color Affects the Effecti…Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising (2017)Consumer Neuroscience-Based M…Creativity, attention and the memory for brands: an outdoor advertising field study (2015)Creativity, attention and the…Effects of outdoor advertising: Does location matter? 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this work references cited by second hop

References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption500 cited
  • 1988Print Ad Recognition Readership Scores: An Information Processing Perspective162 cited

Cited by

  • 2006Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models210 cited
  • 2002Consumer response to Web sites and their influence on advertising effectiveness163 cited
  • 2004The Effect of Billboards within the Gaming Environment160 cited
  • 2003Effects of configuration and exposure levels in responses to web advertisements140 cited
  • 2017Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising130 cited
  • 2008Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media124 cited
  • 2007When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media111 cited
  • 2015Creativity, attention and the memory for brands: an outdoor advertising field study101 cited
  • 1999Sales Response to Outdoor Advertising82 cited
  • 2000The impact and effectiveness of advertisements in a sports arena78 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns

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75 cited
  • 2020How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages72 cited
  • 2010Attitude toward advertising through sport: A theoretical framework63 cited
  • 2007An assessment of product class involvement in food‐purchasing behavior63 cited
  • 2011Effects of outdoor advertising: Does location matter?61 cited
  • 2002Beyond Effective Frequency Evaluating media schedules using frequency value planning55 cited