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Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace
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Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace (2014)Industrial Marketing Communication: A (R)…Research methods in the social sciences (2005)Research methods in the socia…Case Study Research (2004)Case Study ResearchInternet marketing: strategy, implementation and practice (2003)Internet marketing: strategy,…E‐business strategy (2003)E‐business strategyRelationship development and marketing communication: an integrative model (2001)Relationship development and …Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Cumulating the Intellectual Gold of Case Study Research (2001)Cumulating the Intellectual G…Internet Marketing: Strategy, Implementation and Practice (2000)Internet Marketing: Strategy,…Doing Internet Research: Critical Issues and Methods for Examining the Net (1999)Doing Internet Research: Crit…The Internet and International Marketing (1996)The Internet and Internationa…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Managing in the marketspace (1995)Managing in the marketspaceDyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…Research Methods in the Social Sciences (1988)Research Methods in the Socia…An Empirical Investigation of the Information Sources used during the Industrial Buying Process (1984)An Empirical Investigation of…The Process and Effects of Mass Communication (1955)The Process and Effects of Ma…The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)An Integrated Model of Buyer-Seller Relationships (1995)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)E-S-QUAL (2004)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Technology Infusion in Service Encounters (2000)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)The 4S Web-Marketing Mix model (2002)Foundations of Social Media Marketing (2014)Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean (2018)Consumer trust in an Internet store (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)On the Use of the Mass Media for Important Things (1973)Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Defining Strategic Communication (2007)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Qualitative research: Methods in the social sciences (2006)Some antecedents and effects of trust in virtual communities (2002)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Theory and Practice of Online Learning (2008)Developing a tourism impact attitude scale (1994)Workplace bullying in NHS community trust: staff questionnaire survey (1999)
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References

  • 2004Case Study Research15,520 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2005Research methods in the social sciences3,129 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1996The Internet and International Marketing942 cited
  • 1955The Process and Effects of Mass Communication829 cited
  • 1999Doing Internet Research: Critical Issues and Methods for Examining the Net578 cited
  • 2000Internet Marketing: Strategy, Implementation and Practice550 cited
  • 1988Research Methods in the Social Sciences523 cited
  • 1995Managing in the marketspace471 cited
  • 2003E‐business strategy445 cited
  • 2003Internet marketing: strategy, implementation and practice394 cited
  • 2001Cumulating the Intellectual Gold of Case Study Research358 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process207 cited
  • 2001Relationship development and marketing communication: an integrative model

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