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Return on Marketing?
16 references·0 citing·40 second hop
Return on Marketing? (2006)Return on Marketing?Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Strategy as a portfolio of real options. (1998)Strategy as a portfolio of re…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…Linking the Balanced Scorecard to Strategy (1996)Linking the Balanced Scorecar…Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal (1994)Levers of Control: How Manage…How new top managers use control systems as levers of strategic renewal (1994)How new top managers use cont…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Valuation: Measuring and managing the value of companies (1992)Valuation: Measuring and mana…Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Toward a Theory of Marketing …Creating shareholder value : the new standard for business performance (1986)Creating shareholder value : …Management. Tasks, Responsibilities, Practices. (1975)Management. Tasks, Responsibi…Einführung in die Betriebswirtschaftslehre (1958)Einführung in die Betriebswir…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Performance management: a framework for management control systems research (1999)Management control systems and strategy: A resource-based perspective (2005)The design and use of performance management systems: An extended framework for analysis (2009)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)A Strategic Framework for Customer Relationship Management (2005)Measuring Organizational Performance: Towards Methodological Best Practice (2009)The Modern Corporation: Origins, Evolution, Attributes. (1981)Strategy and Structure: (1986)Customer-led and market-oriented: let’s not confuse the two (1998)The balance on the balanced scorecard a critical analysis of some of its assumptions (2000)Measuring organizational performance: beyond the triple bottom line (2006)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)Transformative capacity: Continual structuring by intertemporal technology transfer (1994)Is performance driven by industry‐or firm‐specific factors? A new look at the evidence (2002)Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1992Valuation: Measuring and managing the value of companies2,261 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1975Management. Tasks, Responsibilities, Practices.2,132 cited
  • 1994Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal2,004 cited
  • 1996Linking the Balanced Scorecard to Strategy1,815 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1994How new top managers use control systems as levers of strategic renewal1,068 cited
  • 1986Creating shareholder value : the new standard for business performance1,029 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences764 cited

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1998
Strategy as a portfolio of real options.
589 cited
  • 1958Einführung in die Betriebswirtschaftslehre582 cited
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