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ArticleDangerous liaison or perfect match?

David Mckie2008

Article2008

Dangerous liaison or perfect match?

David Mckie · Margalit Toledano

24 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Public Health Policies and Education

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References

2000Marketing management: analysis. planning. implementation and control 1971Social Marketing: An Approach to Planned Social Change 2012Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion 2003Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion 1967Effective Public Relations 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment 1990Social marketing: strategies for changing public behavior 2001Handbook of Public Relations

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2011Public Relations and Corporate Social Responsibility 2012Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges 2011Marketing and Corporate Social Responsibility 2019Public relations, futures planning and political talk for addressing wicked problems 2013Paralleling the Practice: An Analysis of the Scholarly Literature in Nonprofit Public Relations

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Year2008

Typearticle

Published2008-10-15

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations24

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2008.08.003

openalex_workW97635698

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2009

Re-examining the economic roots of public relations

2019Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity