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Marketing and Corporate Social Responsibility · Study

WorkMarketing and Corporate Social Responsibility

Peggy Simcic Brønn2011

Work2011

Marketing and Corporate Social Responsibility

Peggy Simcic Brønn

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Corporate Social Responsibility and Sustainability Corporate Social Responsibility Reporting Environmental Sustainability in Business

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References

1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 2004Corporate Social Responsibility and Marketing: An Integrative Framework 1971Social Marketing: An Approach to Planned Social Change 1971Social Marketing: An Approach to Planned Social Change 2001The boundaries of strategic corporate social responsibility 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy 2008Social marketing: influencing behaviors for good 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

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2024Support and core? The changing roles of communication professionals in higher education institutions

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Year2011

Typeother

Published2011-06-24

Languageen

Citations25

Files0 public / 0

ShelfCorporate Social Responsibility and Sustainability

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doi10.1002/9781118083246.ch6

openalex_workW1526919794

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