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Peggy Simcic Brønn

17 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0003-2541-8350

h-index16

i1017

Citations2,037

Works here17

Most cited in this library

Corporate social responsibility and cause-related marketing: an overview2001 · 632 citations
Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?2008 · 358 citations
Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?2008 · 239 citations
Building successful strategic alliances1992 · 149 citations
A reflective stakeholder approach: Co‐orientation as a basis for communication and learning2003 · 109 citations

Works

17 shown

A Good Reputation: Protection against Shareholder Activism

Corporate Reputation Review·2016·3 authors·Open access

41citations

How others see us: leaders’ perceptions of communication and communication managers

Journal of Communication Management·2014·1 author

59citations

Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

Journal of Business Ethics·2013·2 authors

74citations

Marketing and Corporate Social Responsibility

·2011·1 author·other

25citations

Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy

Business and Society Review·2008·2 authors

54citations

Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

Journal of Business Ethics·2008·2 authors

358citations

Relationship outcomes as determinants of reputation

Corporate Communications An International Journal·2007·1 author

38citations

A reflective approach to uncovering actual identity

European Journal of Marketing·2006·3 authors

28citations

A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries

Corporate Reputation Review·2004·3 authors

50citations

A reflective stakeholder approach: Co‐orientation as a basis for communication and learning

Journal of Communication Management·2003·2 authors

109citations

Decision-making Processes Surrounding Sponsorship Activities

Journal of Advertising Research·2002·3 authors

82citations

21st Century Communication management: The people, the organization

UvA-DARE (University of Amsterdam)·2002·4 authors·chapter

10citations

Communication managers as strategists? Can they make the grade?

Journal of Communication Management·2001·1 author

30citations

Corporate social responsibility and cause-related marketing: an overview

International Journal of Advertising·2001·2 authors

632citations

Building successful strategic alliances

Long Range Planning·1992·3 authors

149citations