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Marketing and Corporate Social Responsibility
16 references·1 citing·40 second hop
Marketing and Corporate Social Responsibility (2011)Marketing and Corporate Social Responsibi…Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding? (2009)Marketing Communications and …Social marketing: influencing behaviors for good (2008)Social marketing: influencing…Corporate social responsibility: investigating theory and research in the marketing context (2008)Corporate social responsibili…Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification (2006)Corporate social responsibili…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandCorporate Social Responsibility and Marketing: An Integrative Framework (2004)Corporate Social Responsibili…Creating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…Towards Sustainability: The Third Age of Green Marketing (2001)Towards Sustainability: The T…The boundaries of strategic corporate social responsibility (2001)The boundaries of strategic c…Sustainable Marketing: Managerial-Ecological Issues (1999)Sustainable Marketing: Manage…‘Strategic brand management’ (1998)‘Strategic brand management’Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Enviropreneurial Marketing St…Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Support and core? 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A Natural Experiment Examining Ranking and Fund Flows (2017)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context (2006)Corporate Social Responsibility and Firm Size (2007)The Social Responsibility of Business Is to Increase Its Profits (2007)A literature review of the history and evolution of corporate social responsibility (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Correlates of Entrepreneurship in Three Types of Firms (1983)Do green supply chains lead to competitiveness and economic performance? (2005)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Commitment-Trust Theory of Relationship Marketing (1994)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A framework of sustainable supply chain management: moving toward new theory (2008)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Eating for the better: a social marketing review (2000–2012) (2013)Social Marketing (2014)Toward a “theoretical toolbox” for sustainability research in marketing (2010)Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory (2013)Blockchain Practices, Potentials, and Perspectives in Greening Supply Chains (2018)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)Corporate identity, corporate branding and corporate reputations (2012)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)
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References

  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2001The boundaries of strategic corporate social responsibility1,344 cited
  • 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
  • 2008Social marketing: influencing behaviors for good814 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 2001Towards Sustainability: The Third Age of Green Marketing634 cited
  • 1998‘Strategic brand management’529 cited
  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 2009Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?448 cited
  • 1999Sustainable Marketing: Managerial-Ecological Issues385 cited
  • 2008Corporate social responsibility: investigating theory and research in the marketing context

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310 cited
  • 2006Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification269 cited
  • Cited by

    • 2024Support and core? The changing roles of communication professionals in higher education institutions9 cited