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Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption
16 references·0 citing·49 second hop
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References

  • 2019Diffusion of Innovations 137,557 cited
  • 1989The Practice of Social Research14,424 cited
  • 1995Bowling Alone: America's Declining Social Capital14,036 cited
  • 1964Understanding Media: The Extensions of Man12,368 cited
  • 1991Managing Brand Equity3,818 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2010Using the Internet to Promote Health Behavior Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy2,663 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2006Managing social norms for persuasive impact1,096 cited
  • 1990Social marketing: strategies for changing public behavior646 cited
  • 2010Megamarketing: The Creation of Markets as a Social Process543 cited
  • 1999Mass Media Effects: Mobilization or Media Malaise?400 cited
  • 2006Unintended Effects of Health Communication Campaigns398 cited
  • 2008Quality Criteria for Quantitative, Qualitative and Mixed Methods Research: A View from Social Policy372 cited
  • 2009Redefining social marketing with contemporary commercial marketing definitions

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366 cited
  • 2002Encyclopedia of Social and Cultural Anthropology336 cited
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