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Verankerung der Markenidentität durch Behavioral Branding
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Verankerung der Markenidentität durch Behavioral Branding (2005)Verankerung der Markenidentität durch Beh…Behavioral Branding (2007)Behavioral BrandingThe measurement of organizational commitment (1979)A three-component conceptualization of organizational commitment (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)
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  • 2007Behavioral Branding26 cited

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