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External Data Selection for Data Mining in Direct Marketing. · Study

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ArticleExternal Data Selection for Data Mining in Direct Marketing.

Dirk Arndt2001

Article2001

External Data Selection for Data Mining in Direct Marketing.

Dirk Arndt · Wendy Gersten

6 citations·0/0 files stored·IQ

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Customer churn and segmentation Digital Marketing and Social Media Data Mining and Machine Learning Applications

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References

1999Data preparation for data mining 1997Data quality in context 2001Improving Data Warehouse and Business Information Quality 1988Informationsmanagement : Planung, Überwachung und Steuerung der Informations-Infrastuktur 2009Grundlagen der Statistik 2002Handbuch Data Mining im Marketing.2000Predictive modeling in automotive direct marketing

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Year2001

Typearticle

Published2001-01-01

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Languageen

Citations6

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ShelfCustomer churn and segmentation

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