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Handbuch Data Mining im Marketing. · Study

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ArticleHandbuch Data Mining im Marketing.

Ralf Walther2002

Article2002

Handbuch Data Mining im Marketing.

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Customer churn and segmentation Consumer Market Behavior and Pricing Data Mining and Machine Learning Applications

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2006Modellierungsansätze in der Warenkorbanalyse im Überblick 2006A Market Basket Analysis Conducted with a Multivariate Logit Model 2017Kundenwert als Steuerungsgröße des Kundenbindungsmanagements 2013Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf 2002CRM und Data Mining 2001External Data Selection for Data Mining in Direct Marketing.2007Geomarketing — Visualisierung räumlich komplexer Informationen für die Entscheidungsunterstützung

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Year2002

Typearticle

Published2002-01-01

VenueKünstliche Intell.

ISSN-L0933-1875

Languagede

Citations62

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW117821783

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