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Handbuch Data Mining im Marketing.
0 references·7 citing·24 second hop
Handbuch Data Mining im Marketing. (2002)Handbuch Data Mining im Marketing.Kundenwert als Steuerungsgröße des Kundenbindungsmanagements (2017)Kundenwert als Steuerungsgröß…Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf (2013)Trends im Industriegütermarke…Geomarketing — Visualisierung räumlich komplexer Informationen für die Entscheidungsunterstützung (2007)Geomarketing — Visualisierung…Modellierungsansätze in der Warenkorbanalyse im Überblick (2006)Modellierungsansätze in der W…A Market Basket Analysis Conducted with a Multivariate Logit Model (2006)A Market Basket Analysis Cond…CRM und Data Mining (2002)CRM und Data MiningExternal Data Selection for Data Mining in Direct Marketing. (2001)External Data Selection for D…Conditional logit analysis of qualitative choice behavior (1972)Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)STATISTICS FOR SPATIAL DATA (1992)A Combined Approach for Segment-Specific Analysis of Market Basket Data (2006)Analyzing the dependences of multi-category purchases on interactions of marketing variables (2016)Multi-category purchase incidences with marketing cross effects (2016)Die Betriebswirtschaft (1953)The impact of poor data quality on the typical enterprise (1998)Building a Data Warehouse (2008)Data Mining – Grundlagen und Einsatzpotenziale in analytischen CRM-Prozessen (2011)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)Discrete Choice Methods with Simulation (2001)A Discrete Choice Model for Subset Selection (2018)Zero defections: quality comes to services. (1990)A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Geographic information systems: A management perspective (1989)Principles of marketing research (1994)Developments in Spatial Data Handling (2005)Data quality in context (1997)Data preparation for data mining (1999)Improving Data Warehouse and Business Information Quality (2001)
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Cited by

  • 2006Modellierungsansätze in der Warenkorbanalyse im Überblick20 cited
  • 2006A Market Basket Analysis Conducted with a Multivariate Logit Model19 cited
  • 2017Kundenwert als Steuerungsgröße des Kundenbindungsmanagements15 cited
  • 2013Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf6 cited
  • 2002CRM und Data Mining6 cited
  • 2001External Data Selection for Data Mining in Direct Marketing.6 cited
  • 2007Geomarketing — Visualisierung räumlich komplexer Informationen für die Entscheidungsunterstützung2 cited

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