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ArticleMulti-category purchase incidences with marketing cross effects

Harald Hruschka2016

Article2016

Multi-category purchase incidences with marketing cross effects

Harald Hruschka

7 citations·0/0 files stored·Review of Managerial Science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management 2003E-Customization 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions 2008Database Paper—The IRI Marketing Data Set 1981A Model for Optimizing Retail Space Allocations 2000Analysis of cross category dependence in market basket selection 2003Product Complements and Substitutes in the Real World: The Relevance of “Other Products”

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2018Optimisation of product portfolio sales and their risk subject to product width and diversity 2013Research Use of the IRI Marketing Data Set: Bibliography 2022Relevance of dynamic variables in multicategory choice models

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2016Analyzing the dependences of multi-category purchases on interactions of marketing variablesarticle · 13 shared references 2013A Model of Heterogeneous Multicategory Choice for Market Basket Analysisarticle · 10 shared references 2022Relevance of dynamic variables in multicategory choice modelsarticle · 10 shared references 2023Endogeneity of marketing variables in multicategory choice modelsarticle · 10 shared references 2012Analyzing market baskets by restricted Boltzmann machinesarticle · 9 shared references 2008Modeling Joint Purchases with a Multivariate MNL Approacharticle · 7 shared references

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Year2016

Typearticle

Published2016-03-18

VenueReview of Managerial Science

ISSN-L1863-6683

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11846-016-0193-0

openalex_workW2298976419

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