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Multi-category purchase incidences with marketing cross effects
16 references·3 citing·49 second hop
Multi-category purchase incidences with marketing cross effects (2016)Multi-category purchase incidences with m…Database Paper—The IRI Marketing Data Set (2008)Database Paper—The IRI Market…Consumers' Price Sensitivities Across Complementary Categories (2007)Consumers' Price Sensitivitie…A Discrete–Continuous Model for Multicategory Purchase Behavior of Households (2007)A Discrete–Continuous Model f…Models of Multi-Category Choice Behavior (2005)Models of Multi-Category Choi…Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Data Mining Techniques: For M…Cherry-Picking (2004)Cherry-PickingAnalysis of multi-category purchase incidence decisions using IRI market basket data (2004)Analysis of multi-category pu…Product Complements and Substitutes in the Real World: The Relevance of “Other Products” (2003)Product Complements and Subst…E-Customization (2003)E-CustomizationSales Promotion (2002)Sales PromotionAnalysis of cross category dependence in market basket selection (2000)Analysis of cross category de…The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The “Shopping Basket”: A Mode…Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice (1995)Reassessing Brand Loyalty, Pr…Demand Complementarities, Household Production, and Retail Assortments (1990)Demand Complementarities, Hou…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…A Model for Optimizing Retail Space Allocations (1981)A Model for Optimizing Retail…Relevance of dynamic variables in multicategory choice models (2022)Relevance of dynamic variable…Optimisation of product portfolio sales and their risk subject to product width and diversity (2018)Optimisation of product portf…Research Use of the IRI Marketing Data Set: Bibliography (2013)Research Use of the IRI Marke…Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Statistics for Spatial Data. 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References

  • 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,232 cited
  • 2003E-Customization612 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2008Database Paper—The IRI Marketing Data Set448 cited
  • 1981A Model for Optimizing Retail Space Allocations396 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited
  • 2003Product Complements and Substitutes in the Real World: The Relevance of “Other Products”192 cited
  • 1990Demand Complementarities, Household Production, and Retail Assortments152 cited
  • 2005Models of Multi-Category Choice Behavior143 cited
  • 2007A Discrete–Continuous Model for Multicategory Purchase Behavior of Households129 cited
  • 2002Sales Promotion127 cited
  • 2004Cherry-Picking122 cited
  • 2004Analysis of multi-category purchase incidence decisions using IRI market basket data93 cited
  • 1995Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice91 cited

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  • 2007Consumers' Price Sensitivities Across Complementary Categories81 cited
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    • 2018Optimisation of product portfolio sales and their risk subject to product width and diversity15 cited
    • 2013Research Use of the IRI Marketing Data Set: Bibliography7 cited
    • 2022Relevance of dynamic variables in multicategory choice models6 cited