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Chinese consumers' brand personality perceptions of tourism real estate firms · Study

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ArticleChinese consumers' brand personality perceptions of tourism real estate firms

Zhihong Liu2015

OA

Articlegreen2015

Chinese consumers' brand personality perceptions of tourism real estate firms

Zhihong Liu · Songshan Sam Huang · Rob Hallak · Mingzhu Liang

41 citations·0/0 files stored·Tourism Management

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Corporate Identity and Reputation

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References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1997Dimensions of Brand Personality 1982Self-Concept in Consumer Behavior: A Critical Review 1980Translation and content analysis of oral and written materials 1992Management research: An introduction 1995A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory 1987The psychology of the Chinese people 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

Cited by

2019Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis 2021The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter?2019Categorical differences of hotel brand personality 2022Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana 2020Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university

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Details

Year2015

Typearticle

Published2015-07-23

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations41

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.tourman.2015.06.022

openalex_workW995145384

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2019Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty

2024Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review

2020Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising