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Chinese consumers' brand personality perceptions of tourism real estate firms
16 references·8 citing·42 second hop
Chinese consumers' brand personality perceptions of tourism real estate firms (2015)Chinese consumers' brand personality perc…A closer look at destination: Image, personality, relationship and loyalty (2013)A closer look at destination:…Brand personality of tourist destinations: An application of self-congruity theory (2010)Brand personality of tourist …Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…A new measure of brand personality (2009)A new measure of brand person…Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory (1995)A Tale of Two Theories: A Cri…Management research: An introduction (1992)Management research: An intro…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…The psychology of the Chinese people (1987)The psychology of the Chinese…The Psychology of the Chinese people (1986)The Psychology of the Chinese…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Translation and content analysis of oral and written materials (1980)Translation and content analy…Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review (2024)Effects of Brand Visual Ident…Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana (2022)Examining the influence of br…The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter? (2021)The impacts of brand personal…Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising (2020)Tiers and Fears: An Investiga…Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university (2020)Lovemark effect: analysis of …Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty (2019)Does Brand Personification Ma…Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis (2019)Discovering Emerging Research…Categorical differences of hotel brand personality (2019)Categorical differences of ho…Culture's Consequences: International Differences in Work-Related Values (1981)Chinese Values and the Search for Culture-Free Dimensions of Culture (1987)Culture and international business: recent advances and their implications for future research (2005)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 1992Management research: An introduction3,049 cited
  • 1995A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory2,448 cited
  • 1987The psychology of the Chinese people1,685 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
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  • 2010Brand personality of tourist destinations: An application of self-congruity theory629 cited
  • 2009A new measure of brand personality606 cited

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  • 2009Gender Dimensions of Brand Personality590 cited
  • Cited by

    • 2019Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis34 cited
    • 2021The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter?25 cited
    • 2019Categorical differences of hotel brand personality24 cited
    • 2022Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana24 cited
    • 2020Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university20 cited
    • 2019Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty14 cited
    • 2024Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review12 cited
    • 2020Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising10 cited