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Euehun Lee

23 works· latest 2022· 5 institutionscluster: provisionalORCID 0000-0002-5164-0564

h-index17

i1019

Citations1,503

Works here23

Most cited in this library

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth2001 · 315 citations
Understanding the factors affecting online elderly user’s participation in video UCC services2008 · 225 citations
Targeting the mature market: opportunities and challenges1997 · 195 citations
Life events and brand preference changes2003 · 171 citations
A study of life events and changes in patronage preferences2001 · 126 citations

Works

23 shown

What Factors Affect a User’s Intention to Use Fitness Applications? The Moderating Effect of Health Status: A Cross-Sectional Study

INQUIRY The Journal of Health Care Organization Provision and Financing·2022·2 authors·Open access

22citations

Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

Journal of Services Marketing·2021·4 authors

11citations

Why do older consumers avoid innovative products and services?

Journal of Services Marketing·2020·3 authors

61citations

Environmental management in small and medium enterprises: the role of customer orientation and firm performance

Journal of Business and Industrial Marketing·2019·3 authors

17citations

Influence of negative age stereotypes and anti‐aging needs on older consumers’ consumption‐coping behaviours: A qualitative study in South Korea

International Journal of Consumer Studies·2018·4 authors

23citations

Mobile service consumption values: an exploratory mixed-method study

Information Technology and Management

Internet Use of Consumers Aged 40 and Over: Factors That Influence Full Adoption

Social Behavior and Personality An International Journal·2014·3 authors·Open access

20citations

Building capabilities via suppliers' effective management of relationships

Industrial Marketing Management·2013·4 authors

24citations

Prior Similar Experience Measure

PsycTESTS Dataset·2009·3 authors·dataset

0citations

A longitudinal study of the effects of life status changes on changes in consumer preferences

Journal of the Academy of Marketing Science·2007·3 authors

108citations

Stress, coping and consumer preferences: a two‐way transitional event history analysis

International Journal of Consumer Studies·2007·3 authors

22citations

Consumer stress‐handling strategies: theory and research findings

Journal of Consumer Behaviour·2006·3 authors

32citations

Life-changing events and marketing opportunities

Journal of Targeting Measurement and Analysis for Marketing·2006·3 authors·Open access

36citations

Life events and brand preference changes

Journal of Consumer Behaviour·2003·3 authors

171citations

A study of life events and changes in patronage preferences

Journal of Business Research·2001·3 authors

126citations

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Journal of Hospitality & Tourism Research·2001·3 authors

315citations

Stress and consumer behavior

Journal of Marketing Practice Applied Marketing Science·1999·3 authors

38citations

A Study of Life Events and Patronage Behavior

ACR Asia-Pacific Advances·1998·3 authors

8citations

Targeting the mature market: opportunities and challenges

Journal of Consumer Marketing·1997·3 authors

195citations