SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Life-changing events and marketing opportunities · Study

ArticleShelves

ArticleLife-changing events and marketing opportunities

Anil Mathur2006

OA

Articlebronze2006

Life-changing events and marketing opportunities

Anil Mathur · Euehun Lee · George P. Moschis

36 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

1985Stress, appraisal, and coping 2013Stress: Appraisal and Coping 1989Compulsive Buying: A Phenomenological Exploration 1991Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States 1966Life Cycle Concept in Marketing Research 1992Value-System Segmentation: Exploring the Meaning of LOV 1995Household Life-Cycle Stages, Transitions, and Product Expenditures 1986Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers

Cited by

2014What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany 2007A longitudinal study of the effects of life status changes on changes in consumer preferences 2014Visually representing the generation of older consumers as a diverse audience: towards a multidimensional market segmentation typology 2012Measuring Brand Choice in the Older Customer Segment in Japan 2008O uso de coortes em segmentação de marketing

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2007Life course perspectives on consumer behaviorarticle · 6 shared references 2007Stress and consumer behaviorarticle · 6 shared references 2003Life events and brand preference changesarticle · 6 shared references 2001A study of life events and changes in patronage preferencesarticle · 6 shared references 2007A longitudinal study of the effects of life status changes on changes in consumer preferencesarticle · 6 shared references 2006Consumer stress‐handling strategies: theory and research findingsarticle · 6 shared references

Details

Year2006

Typearticle

Published2006-01-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations36

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1057/palgrave.jt.5740174

openalex_workW2004055761

Links

Imported from OpenAlex (CC0) — nothing here is generated.