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Eva M. Hyatt · Study
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Author
Eva M. Hyatt
16 works
· latest 2017
· 3 institutions
cluster: provisional
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15
Citations
994
Works here
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Most cited in this library
Major influence factors in children's consumer socialization
2005 · 232 citations
A Critical Appraisal of Demand Artifacts in Consumer Research
1991 · 135 citations
Religious Symbols as Peripheral Cues in Advertising
2000 · 94 citations
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization
2000 · 81 citations
Placing Food Color Experimentation into a Valid Consumer Context
2001 · 78 citations
Works
16 shown
Gender differences in learning preferences among participants of serious business games
The International Journal of Management Education
·
2017
·
3 authors
·
Open access
38
citations
A comparison of dog food choice criteria across dog owner segments: an exploratory study
International Journal of Consumer Studies
·
2014
·
3 authors
66
citations
The Association between Learning and Learning Style in Instructional Marketing Games
Marketing Education Review
·
2012
·
4 authors
17
citations
Sexual orientation and gender effects of exposure to gay‐ and lesbian‐themed fashion advertisements
Journal of Fashion Marketing and Management
·
2009
·
3 authors
32
citations
The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
The Journal of Marketing Theory and Practice
·
2009
·
3 authors
36
citations
Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape?
Journal of Food Products Marketing
·
2008
·
3 authors
24
citations
THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR
Elsevier eBooks
·
2008
·
3 authors
·
chapter
45
citations
Gender Differences in College of Business Educational Experiences
Journal of Education for Business
·
2007
·
3 authors
41
citations
Major influence factors in children's consumer socialization
Journal of Consumer Marketing
·
2005
·
2 authors
232
citations
Placing Food Color Experimentation into a Valid Consumer Context
Journal of Food Products Marketing
·
2001
·
3 authors
78
citations
Religious Symbols as Peripheral Cues in Advertising
Journal of Business Research
·
2000
·
2 authors
94
citations
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization
Journal of Marketing Communications
·
2000
·
2 authors
81
citations
The Marketing of Guns to Women: Factors Influencing Gun-Related Attitudes and Gun Ownership by Women
Journal of Public Policy & Marketing
·
1995
·
2 authors
40
citations
Home is where the heart is: An analysis of meanings of the home in country music
Popular Music & Society
·
1992
·
2 authors
9
citations
Consumer Stereotyping: the Cognitive Bases of the Social Symbolism of Products
ACR North American Advances
·
1992
·
1 author
26
citations
A Critical Appraisal of Demand Artifacts in Consumer Research
Journal of Consumer Research
·
1991
·
2 authors
135
citations