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ArticleReligious Symbols as Peripheral Cues in Advertising

Michael J. Dotson2000

Article2000

Religious Symbols as Peripheral Cues in Advertising

Michael J. Dotson · Eva M. Hyatt

94 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1986The Elaboration Likelihood Model of Persuasion 1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1986The Elaboration Likelihood Model of Persuasion 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

Cited by

2018Religiosity and consumer behavior: a summarizing review 2023‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’2019Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective 2010Assessing user experiences and usage intentions of m-banking service 2009The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising

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Year2000

Typearticle

Published2000-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations94

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0148-2963(98)00076-9

openalex_workW1539417980

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2021Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising

2009Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation

2015Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength