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Michael J. Dotson · Study
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Author
Michael J. Dotson
12 works
· latest 2014
· 1 institutions
cluster: provisional
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896
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Most cited in this library
Major influence factors in children's consumer socialization
2005 · 232 citations
Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach
1988 · 160 citations
An Exploratory Investigation into the Nature of Offensive Television Advertising
1990 · 117 citations
Religious Symbols as Peripheral Cues in Advertising
2000 · 94 citations
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization
2000 · 81 citations
Works
12 shown
A comparison of dog food choice criteria across dog owner segments: an exploratory study
International Journal of Consumer Studies
·
2014
·
3 authors
66
citations
Effects of the Framing of Product Information on Consumer Preferences: An Experimental Comparison of Wines from Different Regions in the United States
·
2012
·
3 authors
3
citations
Sexual orientation and gender effects of exposure to gay‐ and lesbian‐themed fashion advertisements
Journal of Fashion Marketing and Management
·
2009
·
3 authors
32
citations
Major influence factors in children's consumer socialization
Journal of Consumer Marketing
·
2005
·
2 authors
232
citations
A method for the selection of appropriate business-to-business integrated marketing communications mixes
Journal of Marketing Communications
·
2002
·
2 authors
46
citations
Religious Symbols as Peripheral Cues in Advertising
Journal of Business Research
·
2000
·
2 authors
94
citations
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization
Journal of Marketing Communications
·
2000
·
2 authors
81
citations
The use of promotional tools in the motor carrier industry : An exploratory study
Transportation Journal
·
1999
·
2 authors
14
citations
The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting
Marketing Education Review
·
1992
·
3 authors
11
citations
Consumer Perceptions of Department Store Service: a Lesson for Retailers
Journal of Services Marketing
·
1992
·
2 authors
40
citations
An Exploratory Investigation into the Nature of Offensive Television Advertising
Journal of Advertising
·
1990
·
2 authors
117
citations
Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach
Journal of Business Research
·
1988
·
2 authors
160
citations