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Gilles Laurent · Study
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Author
Gilles Laurent
25 works
· latest 2016
· 2 institutions
cluster: provisional
ORCID 0000-0001-9990-1754
Works
25 shown
Impact of age on brand awareness sets: a turning point in consumers’ early 60s
Marketing Letters
·
2016
·
4 authors
28
citations
Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries
Journal of Business Research
·
2015
·
2 authors
278
citations
Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”
Journal of Business Research
·
2015
·
3 authors
·
editorial
194
citations
More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes
Journal of the Academy of Marketing Science
·
2014
·
2 authors
13
citations
Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes
HAL
·
2011
·
2 authors
·
report
45
citations
Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Journal of Marketing
·
2010
·
2 authors
333
citations
Decision making and brand choice by older consumers
Marketing Letters
·
2008
·
9 authors
123
citations
Consumers' Immediate Memory for Prices
Journal of Consumer Research
·
2006
·
3 authors
72
citations
Cognition, Persuasion and Decision Making in Older Consumers
Marketing Letters
·
2005
·
11 authors
·
Open access
88
citations
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Marketing Letters
·
2005
·
2 authors
419
citations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Journal of Marketing
·
2005
·
3 authors
320
citations
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound
Marketing Letters
·
2003
·
3 authors
90
citations
Consumer rapport to luxury : Analyzing complex and ambivalent attitudes
RePEc: Research Papers in Economics
·
2001
·
2 authors
·
preprint
289
citations
A Benefit Congruency Framework of Sales Promotion Effectiveness
Journal of Marketing
·
2000
·
3 authors
1,518
citations
Le luxe par-delà les frontières : Une étude exploratoire dans dans douze pays
Décisions Marketing
·
1996
·
1 author
33
citations
The Functions of Luxury: A Situational Approach to Excursionism
HAL
·
1996
·
1 author
139
citations
The Underlying Structure of Brand Awareness Scores
Marketing Science
·
1995
·
3 authors
133
citations
Consideration sets of size one: An empirical investigation of automobile purchases
International Journal of Research in Marketing
·
1995
·
3 authors
120
citations
Attitudes Towards the Concept of Luxury: an exploratory analysis
HAL
·
1994
·
1 author
·
other
128
citations
Further evidence on the consumer involvement profile: Five antecedents of involvement
Psychology and Marketing
·
1993
·
2 authors
221
citations
La sensibilité aux marques
HAL
·
1989
·
2 authors
·
chapter
33
citations
Les profils d'implication
Recherche et Applications en Marketing (French Edition)
·
1986
·
2 authors
90
citations
Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement
Journal of Advertising Research
·
1985
·
2 authors
282
citations
Measuring Consumer Involvement Profiles
Journal of Marketing Research
·
1985
·
2 authors
2,247
citations
Consumers' Involvement Profile: New Empirical Results
ACR North American Advances
·
1985
·
2 authors
101
citations