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Cognition, Persuasion and Decision Making in Older Consumers · Study

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ArticleCognition, Persuasion and Decision Making in Older Consumers

Carolyn Yoon2005

OA

Articlegreen2005

Cognition, Persuasion and Decision Making in Older Consumers

Carolyn Yoon · Gilles Laurent · Helene Hoi-Lam Fung · Richard Gonzalez · Angela Hall Gutchess · Trey Hedden +5 more

88 citations·0/0 files stored·Marketing Letters

No readable copy stored yet — this record is metadata only.

Aging and Gerontology Research Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 88 citations exist upstream.

References

1973On the psychology of prediction.1999Taking time seriously: A theory of socioemotional selectivity.1986Communication and Persuasion 1998Successful Aging 1983Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.2001The handbook of aging and cognition 1993The Handbook of aging and cognition 2003Aging and emotional memory: The forgettable nature of negative images for older adults.

Cited by

2015Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations 2013Social interactions in customer churn decisions: The impact of relationship directionality 2014Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals 2014Applying the future time perspective scale to advertising research 2018When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers 2019Product touch in the real and digital world: How do consumers react?

Details

Year2005

Typearticle

Published2005-12-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations88

Files0 public / 0

ShelfAging and Gerontology Research

Identifiers

doi10.1007/s11002-005-5903-3

openalex_workW2148389452

Links

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2021

Ageing consumers and e-commerce activities

2020Information processing by elderly consumers: a five-decade review