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Carolyn Yoon · Study
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Author
Carolyn Yoon
47 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-5529-7708
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38
Citations
4,496
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Most cited in this library
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
2015 · 490 citations
Metacognitive Experiences and the Intricacies of Setting People Straight: Implications for Debiasing and Public Information Campaigns
2007 · 441 citations
Consumer decision making and aging: Current knowledge and future directions
2009 · 317 citations
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
2006 · 303 citations
Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
2017 · 226 citations
Works
47 shown
Toward the Science of Engagement With Digital Interventions
Current Directions in Psychological Science
·
2024
·
2 authors
·
Open access
37
citations
Engagement in digital interventions.
American Psychologist
·
2022
·
5 authors
·
Open access
177
citations
Neural basis of consumer decision making and neuroforecasting.
American Psychological Association eBooks
·
2021
·
2 authors
·
chapter
·
Open access
13
citations
Subjective Age and Older Consumers
Routledge eBooks
·
2020
·
4 authors
·
chapter
7
citations
The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood
Routledge eBooks
·
2020
·
4 authors
·
chapter
0
citations
When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
Journal of Consumer Research
·
2018
·
4 authors
63
citations
When Brain Beats Behavior: Neuroforecasting Crowdfunding Outcomes
Journal of Neuroscience
·
2017
·
3 authors
·
Open access
126
citations
Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
Journal of Consumer Research
·
2017
·
3 authors
·
Open access
226
citations
Ageing and consumer behaviour: Challenges and opportunities
Dialnet (Universidad de la Rioja)
·
2016
·
2 authors
0
citations
Impact of age on brand awareness sets: a turning point in consumers’ early 60s
Marketing Letters
·
2016
·
4 authors
28
citations
Consumer neuroscience: advances in understanding consumer psychology
Current Opinion in Psychology
·
2016
·
2 authors
·
review
65
citations
The neuroscience of consumer choice
Current Opinion in Behavioral Sciences
·
2015
·
2 authors
·
review
·
Open access
54
citations
Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing
Journal of Marketing Research
·
2015
·
2 authors
·
editorial
69
citations
Aging and Consumer Behavior
Routledge eBooks
·
2015
·
2 authors
·
chapter
26
citations
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
Journal of Marketing Research
·
2015
·
4 authors
490
citations
Aging and Consumer Decision Making
Elsevier eBooks
·
2015
·
2 authors
·
chapter
23
citations
Introduction to the Journal of Marketing Research Special Issue on Neuroscience
·
2015
·
2 authors
·
editorial
2
citations
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products
International Journal of Research in Marketing
·
2014
·
3 authors
117
citations
Advancing consumer neuroscience
Marketing Letters
·
2014
·
14 authors
·
Open access
175
citations
Make it Your Own: How Process Valence and Self‐Construal Affect Evaluation of Self‐Made Products
Psychology and Marketing
·
2014
·
3 authors
·
Open access
47
citations
The Dopamine D4 Receptor Gene ( DRD4 ) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation
Psychological Science
·
2014
·
6 authors
193
citations
Aging and Product Choice: the Effects of Feel-Age and Social Context
CINECA IRIS Institutional Research Information System (University of Bari Aldo Moro)
·
2014
·
4 authors
·
chapter
2
citations
Decision neuroscience and consumer decision making
Marketing Letters
·
2012
·
12 authors
134
citations
Age-related neural differences in affiliation and isolation
Cognitive Affective & Behavioral Neuroscience
·
2012
·
3 authors
·
Open access
25
citations
"Embodiment in judgment and choice": Correction to Reimann et al. (2012).
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
other
1
citations
Embodiment in judgment and choice.
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
Open access
45
citations
Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Journal of Consumer Psychology
·
2012
·
2 authors
·
Open access
32
citations
Aging and consumer decision making
Annals of the New York Academy of Sciences
·
2011
·
2 authors
·
review
·
Open access
60
citations
Consumer Neuroscience
Wiley International Encyclopedia of Marketing
·
2010
·
4 authors
·
other
23
citations
A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
Journal of Marketing Research
·
2009
·
6 authors
140
citations
Using fMRI to Inform Marketing Research: Challenges and Opportunities
Journal of Marketing Research
·
2009
·
3 authors
28
citations
Consumer decision making and aging: Current knowledge and future directions
Journal of Consumer Psychology
·
2009
·
3 authors
·
Open access
317
citations
An integration of perspectives on aging and consumer decision making
Journal of Consumer Psychology
·
2009
·
3 authors
·
Open access
10
citations
Metacognitive Experiences and the Intricacies of Setting People Straight: Implications for Debiasing and Public Information Campaigns
Advances in experimental social psychology
·
2007
·
4 authors
·
chapter
441
citations
Individual differences in executive processing predict susceptibility to interference in verbal working memory.
Neuropsychology
·
2006
·
2 authors
212
citations
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Journal of Consumer Research
·
2006
·
4 authors
303
citations
Age-Related Stereotypes: A Comparison of American and Chinese Cultures
Gerontology
·
2006
·
3 authors
133
citations
Effects of Extreme‐Priced Products on Consumer Reservation Prices
Journal of Consumer Psychology
·
2006
·
4 authors
·
Open access
59
citations
Cognition, Persuasion and Decision Making in Older Consumers
Marketing Letters
·
2005
·
11 authors
·
Open access
88
citations
A cross-culturally standardized set of pictures for younger and older adults: American and Chinese norms for name agreement, concept agreement, and familiarity
Behavior Research Methods, Instruments, & Computers
·
2004
·
9 authors
·
Open access
74
citations
Category Norms as a Function of Culture and Age: Comparisons of Item Responses to 105 Categories by American and Chinese Adults.
Psychology and Aging
·
2004
·
9 authors
123
citations
Procedural priming effects on spontaneous inference formation
Journal of Economic Psychology
·
2003
·
3 authors
·
Open access
15
citations
Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications for Consumer Settings
Dialnet (Universidad de la Rioja)
·
2002
·
2 authors
1
citations
Cross-cultural differences in memory: The role of culture-based stereotypes about aging.
Psychology and Aging
·
2000
·
5 authors
77
citations
Special Session Summary Aging, Elaboration, and Persuasion
ACR North American Advances
·
1998
·
2 authors
1
citations
Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences
Journal of Consumer Research
·
1997
·
1 author
214
citations
Special Session Summary Cognitive Aging in Consumer Contexts
ACR North American Advances
·
1996
·
1 author
0
citations