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Neural basis of consumer decision making and neuroforecasting. · Study

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ChapterNeural basis of consumer decision making and neuroforecasting.

Alexander Genevsky2021

OA

Chaptergreen2021

Neural basis of consumer decision making and neuroforecasting.

Alexander Genevsky · Carolyn Yoon

13 citations·0/0 files stored·American Psychological Association eBooks

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Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies Forecasting Techniques and Applications

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References

1964Measuring utility by a single-response sequential method 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling 2009Neural Representation of Subjective Value Under Risk and Ambiguity 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions 1990Genetic and Environmental Contributions to Individual Differences: The Three Major Dimensions of Personality 2011Social Influence Modulates the Neural Computation of Value 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

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2024Brain activity of professional investors signals future stock performance

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2022Consumer Decision Neurosciencebook · 13 shared references 2021Methodological structure for future consumer neuroscience researcharticle · 12 shared references 2022Decision neuroscience and neuroeconomics: Recent progress and ongoing challengesreview · 11 shared references 2025How to Conduct Valuable Marketing Research With Neurophysiological Toolsarticle · 10 shared references 2024Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlookarticle · 10 shared references 2018Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behaviorreview · 9 shared references

Details

Year2021

Typechapter

Published2021-12-13

VenueAmerican Psychological Association eBooks

Languageen

Citations13

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1037/0000262-027

openalex_workW4200214677

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