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Neural basis of consumer decision making and neuroforecasting.
16 references·1 citing·47 second hop
Neural basis of consumer decision making and neuroforecasting. (2021)Neural basis of consumer decision making …Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising (2017)Consumer Neuroscience-Based M…Self-affirmation alters the brain’s response to health messages and subsequent behavior change (2015)Self-affirmation alters the b…Neural Affective Mechanisms Predict Market-Level Microlending (2015)Neural Affective Mechanisms P…Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Consumer Neuroscience: Applic…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2014)Brain Responses to Movie Trai…Advancing consumer neuroscience (2014)Advancing consumer neuroscien…Social Influence Modulates the Neural Computation of Value (2011)Social Influence Modulates th…A neural predictor of cultural popularity (2011)A neural predictor of cultura…Neural Responses to Unattended Products Predict Later Consumer Choices (2010)Neural Responses to Unattende…Neural Representation of Subjective Value Under Risk and Ambiguity (2009)Neural Representation of Subj…Are Attractive People Rewarding? Sex Differences in the Neural Substrates of Facial Attractiveness (2008)Are Attractive People Rewardi…A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors (2008)A Bite to Whet the Reward App…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…Genetic and Environmental Contributions to Individual Differences: The Three Major Dimensions of Personality (1990)Genetic and Environmental Con…Measuring utility by a single-response sequential method (1964)Measuring utility by a single…Brain activity of professional investors signals future stock performance (2024)Brain activity of professiona…Heredity, Environment, and Personality (1976)Personality and Individual Differences (1985)Why are children in the same family so different from one another? (1987)Self-other agreement in personality and affectivity: The role of acquaintanceship, trait visibility, and assumed similarity. (2000)The authoritarian dynamic (2006)Personality and the Foundations of Political Behavior (2010)The empirical case for two systems of reasoning. (1996)A perspective on judgment and choice: Mapping bounded rationality. (2003)In two minds: dual-process accounts of reasoning (2003)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Demystifying neuromarketing (2018)The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (2022)A study of normative and informational social influences upon individual judgment. 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(1993)The wandering mind of men: ERP evidence for gender differences in attention bias towards attractive opposite sex faces (2010)Neural and behavioral responses to attractiveness in adult and infant faces (2014)The Voice of the Customer (1993)A Systematic Review on the Neural Effects of Music on Emotion Regulation: Implications for Music Therapy Practice (2013)Neuroprediction of future rearrest (2013)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception (2011)Decision-Making Processes in Social Contexts (2017)Feeling and thinking: Preferences need no inferences. (1980)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Mind the gap: bridging economic and naturalistic risk-taking with cognitive neuroscience (2010)Adolescents’ risk-taking behavior is driven by tolerance to ambiguity (2012)Anxiety and Decision-Making (2012)Recent developments in modeling preferences: Uncertainty and ambiguity (1992)Measuring Trust* (2000)Field Experiments (2004)
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References

  • 1964Measuring utility by a single-response sequential method2,656 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2009Neural Representation of Subjective Value Under Risk and Ambiguity507 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 1990Genetic and Environmental Contributions to Individual Differences: The Three Major Dimensions of Personality403 cited
  • 2011Social Influence Modulates the Neural Computation of Value356 cited
  • 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success305 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • 2011A neural predictor of cultural popularity296 cited
  • 2008Are Attractive People Rewarding? Sex Differences in the Neural Substrates of Facial Attractiveness278 cited
  • 2010Neural Responses to Unattended Products Predict Later Consumer Choices240 cited
  • 2015Self-affirmation alters the brain’s response to health messages and subsequent behavior change190 cited
  • 2014Advancing consumer neuroscience175 cited
  • 2015Neural Affective Mechanisms Predict Market-Level Microlending

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159 cited
  • 2008A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors139 cited
  • 2017Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising130 cited
  • Cited by

    • 2024Brain activity of professional investors signals future stock performance8 cited