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Lawrence G. Friedman · Study

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Lawrence G. Friedman

6 works· latest 2012cluster: provisional

h-index6

i106

Citations353

Works here6

67

76

95

99

02

12

Most cited in this library

Game-Theory Models in the Allocation of Advertising Expenditures1976 · 165 citations
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage1995 · 56 citations
13. PSYCHOLOGICAL PRICING IN THE FOOD INDUSTRY1967 · 50 citations
The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit1999 · 47 citations
Go To Market Strategy2012 · 19 citations

Works

6 shown

Go To Market Strategy

Routledge eBooks·2012·1 author·book

19citations

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

·2002·1 author

16citations

The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit

·1999·2 authors·other

47citations

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

·1995·3 authors

56citations

Game-Theory Models in the Allocation of Advertising Expenditures

Lecture notes in economics and mathematical systems·1976·1 author·chapter

165citations

13. PSYCHOLOGICAL PRICING IN THE FOOD INDUSTRY

University of Pennsylvania Press eBooks·1967·1 author·chapter

50citations