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Sonja Grabner‐Kräuter

21 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-5547-0972

h-index16

i1021

Citations3,327

Works here21

Most cited in this library

Empirical research in on-line trust: a review and critical assessment2003 · 827 citations
The Role of Consumers' Trust in Online-Shopping2002 · 501 citations
Risk aversion and brand loyalty: the mediating role of brand trust and brand affect2008 · 343 citations
Consumer acceptance of internet banking: the influence of internet trust2008 · 316 citations
Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium2000 · 266 citations

Works

21 shown

Joy and excitement in the purchase process: the role of materialism and brand engagement

Journal of Product & Brand Management·2024·3 authors

16citations

Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception

Journal of Retailing and Consumer Services·2023·3 authors

18citations

Buying happiness: How brand engagement in self‐concept affects purchase happiness

Psychology and Marketing·2022·4 authors

29citations

Employee perceptions of corporate social responsibility and organizational corruption: empirical evidence from Kosovo

Corporate Governance·2020·2 authors·Open access

38citations

Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

Journal of Consumer Marketing·2020·4 authors

16citations

The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

Journal of Travel Research·2020·4 authors·Open access

Online CSR communication in the hotel industry: Evidence from small hotels

International Journal of Hospitality Management·2017·3 authors·Open access

180citations

The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

DOAJ (DOAJ: Directory of Open Access Journals)·2017·3 authors

34citations

Factors influencing online banking adoption: evidence from the Austrian market

International Journal of Internet Marketing and Advertising·2011·2 authors

10citations

Web 2.0 Social Networks: The Role of Trust

Journal of Business Ethics·2009·1 author

165citations

Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures

Edward Elgar Publishing eBooks·2008·2 authors·chapter

30citations

Consumer acceptance of internet banking: the influence of internet trust

International Journal of Bank Marketing·2008·2 authors

316citations

Risk aversion and brand loyalty: the mediating role of brand trust and brand affect

Journal of Product & Brand Management·2008·3 authors

343citations

Perspectives of online trust and similar constructs

International Conference on Electronic Commerce·2006·3 authors·other

42citations

Consumer preferences and marketing strategies for “green shares”

International Journal of Bank Marketing·2004·2 authors

98citations

Empirical research in on-line trust: a review and critical assessment

International Journal of Human-Computer Studies·2003·2 authors

827citations

The Role of Consumers' Trust in Online-Shopping

Journal of Business Ethics·2002·1 author

501citations

Zum Verhältnis von Unternehmensethik und Unternehmenskultur

Zeitschrift für Wirtschafts- und Unternehmensethik·2000·1 author

11citations