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Manfred Schwaiger · Study
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Author
Manfred Schwaiger
14 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-0132-4560
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Citations
1,843
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Most cited in this library
Components and Parameters of Corporate Reputation — An Empirical Study
2004 · 545 citations
Corporate reputation: disentangling the effects on financial performance
2005 · 343 citations
The effects of corporate reputation perceptions of the general public on shareholder value
2014 · 280 citations
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
2011 · 229 citations
Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity
2009 · 86 citations
Works
14 shown
Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce
Journal of Business Research
·
2022
·
3 authors
70
citations
What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers
Journal of Marketing Analytics
·
2021
·
3 authors
·
Open access
69
citations
Consumer Response to Disclosures in Digitally Retouched Advertisements
Journal of Public Policy & Marketing
·
2018
·
4 authors
22
citations
The effects of corporate reputation perceptions of the general public on shareholder value
Strategic Management Journal
·
2014
·
2 authors
280
citations
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Journal of the Academy of Marketing Science
·
2011
·
4 authors
229
citations
The value‐relevance of corporate reputation during the financial crisis
Journal of Product & Brand Management
·
2010
·
4 authors
64
citations
Art for the Sake of the Corporation
Journal of Advertising Research
·
2010
·
3 authors
53
citations
Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity
Journal of business market management
·
2009
·
3 authors
86
citations
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
·
2009
·
2 authors
16
citations
Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns
Journal of Advertising Research
·
2007
·
4 authors
25
citations
Corporate reputation: disentangling the effects on financial performance
European Journal of Marketing
·
2005
·
1 author
343
citations
Components and Parameters of Corporate Reputation — An Empirical Study
Schmalenbach Business Review
·
2004
·
1 author
545
citations
Realizing Customer Retention Potentials by Electronic Banking
Electronic Markets
·
1998
·
2 authors
23
citations
Multivariate Werbewirkungskontrolle
Gabler Verlag eBooks
·
1997
·
1 author
·
book
18
citations