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Krista J. Li · Study

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Krista J. Li

15 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-5037-9202

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Citations979

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Most cited in this library

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness2015 · 248 citations
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency2016 · 169 citations
Quality Disclosure Under Consumer Loss Aversion2020 · 88 citations
Behavior-Based Pricing in Marketing Channels2017 · 83 citations
Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance2022 · 64 citations

Works

15 shown

Retention or Acquisition? Behavior-Based Quality Disclosure

Management Science·2025·2 authors·Open access

11citations

Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management

Manufacturing & Service Operations Management·2022·2 authors

59citations

Advance Selling in Marketing Channels

Journal of Marketing Research·2022·2 authors

27citations

Parallel imports of status goods: A strategic analysis of aesthetic design

Production and Operations Management·2022·3 authors·Open access

20citations

Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance

Strategic Management Journal·2022·4 authors

64citations

Product and service innovation with customer recognition

Decision Sciences·2021·1 author

19citations

Quality Disclosure Under Consumer Loss Aversion

Management Science·2020·2 authors·Open access

88citations

Transparency of Behavior-Based Pricing

Journal of Marketing Research·2019·3 authors·Open access

58citations

Behavior-Based Quality Discrimination

Manufacturing & Service Operations Management·2019·1 author·Open access

44citations

Pricing and Product Design for Vice Goods: A Strategic Analysis

Marketing Science·2018·2 authors·Open access

21citations

Status Goods and Vertical Line Extensions

Production and Operations Management·2018·1 author·Open access

53citations

Same or Different? An Aesthetic Design Question

Production and Operations Management·2018·2 authors·Open access

15citations

Behavior-Based Pricing in Marketing Channels

Marketing Science·2017·1 author·Open access

83citations

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Journal of Marketing·2016·4 authors·Open access

169citations

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness

Management Science·2015·2 authors·Open access

248citations