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Behavior-Based Pricing in Marketing Channels · Study

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ArticleBehavior-Based Pricing in Marketing Channels

Krista J. Li2017

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Articlegreen2017

Behavior-Based Pricing in Marketing Channels

83 citations·0/0 files stored·Marketing Science

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1983An Industry Equilibrium Analysis of Downstream Vertical Integration 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 1987The Competitiveness of Markets with Switching Costs 2005Conditioning Prices on Purchase History 2000Customer Poaching and Brand Switching 1988Contract Renegotiation and Coasian Dynamics 2004Consumer Privacy and the Market for Customer Information 1985Competition and Cooperation in Marketing Channel Choice: Theory and Application

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2022Personalized Pricing and Distribution Strategies 2019Transparency of Behavior-Based Pricing 2023Trade-in operations under retail competition: Effects of brand loyalty 2018Scanning for discounts: examining the redemption of competing mobile coupons 2022Optimal strategies of green product supply chains based on behaviour-based pricing 2023Behavior-based pricing and consumer fairness concerns with green product design

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2012Price Discrimination in the Digital Economybook · 11 shared references 2019Transparency of Behavior-Based Pricingarticle · 11 shared references 2014Strategic Loyalty Reward in Dynamic Price Discriminationarticle · 10 shared references 2018New retail versus traditional retail in e-commerce: channel establishment, price competition, and consumer recognitionarticle · 10 shared references 2019Consumer Profiling with Data Requirements: Structure and Policy Implicationsarticle · 10 shared references 2019The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limitedarticle · 10 shared references

Details

Year2017

Typearticle

Published2017-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations83

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1287/mksc.2017.1070

openalex_workW2755679062

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2022Competitive implications of personalized pricing with a dominant retailer

2019For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition