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M. Krishna Erramilli · Study
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Author
M. Krishna Erramilli
18 works
· latest 2004
· 2 institutions
cluster: provisional
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18
Citations
7,384
Works here
18
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Most cited in this library
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
2004 · 1,829 citations
Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
1993 · 1,352 citations
The Experience Factor in Foreign Market Entry Behavior of Service Firms
1991 · 895 citations
Market orientation and performance in service firms: role of innovation
2003 · 637 citations
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge
1990 · 404 citations
Works
18 shown
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Journal of the Academy of Marketing Science
·
2004
·
4 authors
1,829
citations
Knowledge Acquisition and Performance of International Joint Ventures in the Transition Economy of Vietnam
Journal of International Marketing
·
2004
·
3 authors
·
Open access
188
citations
Resource-Based Explanation of Entry Mode Choice
The Journal of Marketing Theory and Practice
·
2004
·
2 authors
259
citations
Market orientation and performance in service firms: role of innovation
Journal of Services Marketing
·
2003
·
3 authors
637
citations
Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets
Cornell Hotel and Restaurant Administration Quarterly
·
2002
·
3 authors
83
citations
Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective
Journal of International Business Studies
·
2002
·
3 authors
246
citations
Internationalization Theory and Korean Multinationals
Asia Pacific Journal of Management
·
1999
·
3 authors
47
citations
Are Firm-Specific Advantages Location-Specific Too?
Journal of International Business Studies
·
1997
·
3 authors
238
citations
Nationality and Subsidiary Ownership Patterns in Multinational Corporations
Journal of International Business Studies
·
1996
·
1 author
299
citations
Uncertainty and foreign direct investment: the role of moderators
International Marketing Review
·
1995
·
2 authors
140
citations
Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
Journal of Marketing
·
1993
·
2 authors
1,352
citations
Venturing into Foreign Markets: The Case of the Small Service Firm
Entrepreneurship Theory and Practice
·
1993
·
2 authors
147
citations
Influence of some external and internal environmental factors on foreign market entry mode choice in service firms
Journal of Business Research
·
1992
·
1 author
117
citations
The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis
European Journal of Marketing
·
1992
·
3 authors
106
citations
The Experience Factor in Foreign Market Entry Behavior of Service Firms
Journal of International Business Studies
·
1991
·
1 author
895
citations
Entry Mode Choice in Service Industries
International Marketing Review
·
1990
·
1 author
345
citations
Impact of Domestic Recession on Export Marketing Behaviour
International Marketing Review
·
1990
·
3 authors
52
citations
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge
·
1990
·
2 authors
404
citations