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Ralph L. Day · Study
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Author
Ralph L. Day
19 works
· latest 1992
· 5 institutions
cluster: provisional
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17
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19
Citations
2,057
Works here
19
64
68
74
77
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92
Most cited in this library
Modeling Choices Among Alternative Responses to Dissatisfaction
1984 · 436 citations
Measures of Manifest Conflict in Distribution Channels
1981 · 262 citations
The hidden agenda of consumer complaining.
1981 · 227 citations
Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers
1985 · 193 citations
Role Stress among Industrial Buyers: An Integrative Model
1987 · 185 citations
Works
19 shown
Customer Acceptance: The Key to Successful Introductions of Innovations
Marketing Intelligence & Planning
·
1992
·
2 authors
90
citations
Investigating the Relationship between Marketing and Overall Satisfaction with Life in a Developing Country
Journal of Macromarketing
·
1991
·
3 authors
90
citations
How the diffusion of industrial innovations is different from new retail products
Industrial Marketing Management
·
1990
·
2 authors
40
citations
Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation
Journal of Marketing Research
·
1987
·
3 authors
66
citations
Role Stress among Industrial Buyers: An Integrative Model
Journal of Marketing
·
1987
·
3 authors
185
citations
Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers
Journal of Marketing Research
·
1985
·
2 authors
193
citations
Modeling Choices Among Alternative Responses to Dissatisfaction
ACR North American Advances
·
1984
·
1 author
436
citations
Measures of Manifest Conflict in Distribution Channels
Journal of Marketing Research
·
1981
·
2 authors
262
citations
The hidden agenda of consumer complaining.
Journal of Retailing
·
1981
·
4 authors
227
citations
Refining concepts and measures of consumer satisfaction and complaining behavior : papers from the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 3-5, 1979
·
1980
·
3 authors
·
book
34
citations
Consumer Response to Dissatisfaction With Durable Products
ACR North American Advances
·
1979
·
2 authors
54
citations
Consumer Response to Dissatisfaction With Services and Intangibles
ACR North American Advances
·
1978
·
2 authors
89
citations
A Management-Oriented Model for Allocating Sales Effort
Journal of Marketing Research
·
1977
·
2 authors
41
citations
Extending the Concept of Consumer Satisfaction
ACR North American Advances
·
1977
·
1 author
147
citations
Consumer satisfaction, dissatisfaction, and complaining behavior : papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977
·
1977
·
2 authors
·
book
41
citations
Marketing research: Analysis and measurement
Business Horizons
·
1974
·
1 author
·
other
10
citations
Marketing in Action: A Decision Game
Journal of Marketing
·
1974
·
3 authors
17
citations
Preference Tests and the Management of Product Features
Journal of Marketing
·
1968
·
1 author
14
citations
Probabilistic Models of Consumer Buying Behavior
Journal of Marketing
·
1964
·
2 authors
21
citations