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E. Laird Landon · Study

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E. Laird Landon

7 works· latest 1981· 3 institutionscluster: provisional

h-index6

i106

Citations769

Works here7

71

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74

77

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81

Most cited in this library

Self Concept, Ideal Self Concept, and Consumer Purchase Intentions1974 · 380 citations
The Effects of Reference Prices in Retail Advertisements1981 · 168 citations
Discriminant Validity of a Product-Anchored Self-Concept Measure1977 · 79 citations
The Direction of Consumer Complaint Research1980 · 74 citations
Order Bias, the Ideal Rating, and the Semantic Differential1971 · 53 citations

Works

7 shown

The Effects of Reference Prices in Retail Advertisements

Journal of Marketing·1981·2 authors

168citations

The Direction of Consumer Complaint Research

ACR North American Advances·1980·1 author

74citations

Discriminant Validity of a Product-Anchored Self-Concept Measure

Journal of Marketing Research·1977·2 authors

79citations

Self Concept, Ideal Self Concept, and Consumer Purchase Intentions

Journal of Consumer Research·1974·1 author

380citations

Comments on "Race, Alienation and Consumerism"

Journal of Marketing·1973·2 authors

12citations

Order Bias, the Ideal Rating, and the Semantic Differential

Journal of Marketing Research·1971·1 author

53citations

Need for achievement, self-concept, and product perception

·1971·1 author·book

3citations