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Self Concept, Ideal Self Concept, and Consumer Purchase Intentions · Study

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ArticleSelf Concept, Ideal Self Concept, and Consumer Purchase Intentions

E. Laird Landon1974

Article1974

Self Concept, Ideal Self Concept, and Consumer Purchase Intentions

E. Laird Landon

380 citations·0/0 files stored·Journal of Consumer Research

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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References

1956The Art of Loving 1957Becoming; Basic Considerations for a Psychology of Personality.1971Personality and Consumer Behavior: A Review 1969Congruence Relationships between Self Images and Product Brands 1930Psychologies of 1930.

Cited by

2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model 2006Destination Personality: An Application of Brand Personality to Tourism Destinations 2010Brand personality of tourist destinations: An application of self-congruity theory 2011An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 2008An extended model of the antecedents and consequences of consumer satisfaction for hospitality services 1987Market Segmentation: A Review 1995Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode 2002Social identity as a useful perspective for self‐concept–based consumer research

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Details

Year1974

Typearticle

Published1974-09-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations380

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1086/208590

openalex_workW2113913899

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