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Rebecca H. Holman · Study

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Rebecca H. Holman

9 works· latest 1981cluster: provisional

h-index8

i107

Citations684

Works here9

76

77

79

80

81

Most cited in this library

Perspectives on Human Communication1979 · 277 citations
A Sociological Approach to Brand Choice: the Concept of Situational Self Image1980 · 169 citations
Clothing As Communication: an Empirical Investigation1980 · 82 citations
The Marketing Communications Process1976 · 62 citations
Apparel As Communication1981 · 51 citations

Works

9 shown

Apparel As Communication

·1981·1 author

51citations

The Imagination of the Future: a Hidden Concept in the Study of Consumer Decision Making

ACR North American Advances·1981·1 author

13citations

A Sociological Approach to Brand Choice: the Concept of Situational Self Image

ACR North American Advances·1980·2 authors

169citations

Clothing As Communication: an Empirical Investigation

ACR North American Advances·1980·1 author

82citations

A transcription and analysis system for the study of women’s clothing behavior

Semiotica·1980·1 author

13citations

Perspectives on Human Communication

Journal of Marketing Research·1979·2 authors

277citations

Does Task Complexity Or Cue Intercorrelation Affect Choice of an Information Processing Strategy? An Empirical Investigation

ACR North American Advances·1977·1 author

9citations

The Marketing Communications Process

Journal of Marketing Research·1976·2 authors

62citations

Communicational properties of women's clothing : isolation of discriminable clothing ensembles and identification of attributions made to one person wearing each ensemble

·1976·1 author·book

8citations