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The Marketing Communications Process · Study

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ArticleThe Marketing Communications Process

Rebecca H. Holman1976

Article1976

The Marketing Communications Process

Rebecca H. Holman · M. Wayne DeLozier

62 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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1990The Customer-Salesperson Dyad: An Interaction/Communication Model and Review 1983Convergent and Discriminant Validity of Television Commercial Rating Scales 1998Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications 2018Promotion as a form of Communication of the Marketing Strategy 2006Relationship Marketing and the Challenge of Dialogical Interaction 1983Marketing communications 1982An Evaluation of Spokesperson and Vehicle Source Effects in Advertising 2006Characteristics of B2B adoption and planning of online marketing communications

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Year1976

Typearticle

Published1976-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations62

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3150758

openalex_workW2008986631

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