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The Marketing Communications Process
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The Marketing Communications Process (1976)The Marketing Communications ProcessPromotion as a form of Communication of the Marketing Strategy (2018)Promotion as a form of Commun…Using Means-End Analysis to Test Integrated Marketing Communications Effects (2010)Using Means-End Analysis to T…Relationship Marketing and the Challenge of Dialogical Interaction (2006)Relationship Marketing and th…Characteristics of B2B adoption and planning of online marketing communications (2006)Characteristics of B2B adopti…Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications (1998)Marketing Dèjá Vu: The Discov…The Customer-Salesperson Dyad: An Interaction/Communication Model and Review (1990)The Customer-Salesperson Dyad…Marketing communications (1983)Marketing communicationsConvergent and Discriminant Validity of Television Commercial Rating Scales (1983)Convergent and Discriminant V…An Evaluation of Spokesperson and Vehicle Source Effects in Advertising (1982)An Evaluation of Spokesperson…Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms (2020)Determinants of Digital Innovation in Micro and Small Industries (2023)The Chronicle of Higher Education (1977)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing management: analysis. planning. implementation and control (2000)Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective (2005)In Search of a Theory of Integrated Marketing Communication (2007)Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept (2012)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements (1989)A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising (1991)Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter? (2015)Advances in Consumer Research (2025)The nature of human values (1973)Measuring the Involvement Construct (1985)The Psychology of Attitudes (1997)Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes. (1969)The Commitment-Trust Theory of Relationship Marketing (1994)Service Management and Marketing: A Customer Relationship Management Approach (2000)Exploring Organizational Culture Difference in Relationship Dyads (2009)The paradigmatic pitfalls of customer-centric marketing (2012)Co-creational leadership capability for driving health-care service innovation (2020)The Influence of Source Credibility on Communication Effectiveness (1951)"Reinstatement" of the communicator in delayed measurement of opinion change. (1953)Endorser Effectiveness by Product Type (1979)Towards an international understanding of the power of celebrity persuasions: a review and a research agenda (2015)The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements (2018)Understanding Media: The Extensions of Man (1964)EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH (1988)Managing the Sales Promotion Mix (1999)The structure and function of communication in society (2007)The Silent Language (1959)The Hidden Dimension (1973)Developing Buyer-Seller Relationships (1987)Influence Tactics for Effective Adaptive Selling (2006)The impact of sales encounters on brand loyalty (2009)Salesperson's listening ability as an antecedent to relationship selling (2013)LOCAL PEOPLE S PERCEPTION OF CERAMIC BEADS IN KUCHING, SARAWAK (2023)PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES (2023)
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Cited by

  • 1990The Customer-Salesperson Dyad: An Interaction/Communication Model and Review110 cited
  • 1983Convergent and Discriminant Validity of Television Commercial Rating Scales62 cited
  • 1998Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications56 cited
  • 2018Promotion as a form of Communication of the Marketing Strategy52 cited
  • 2006Relationship Marketing and the Challenge of Dialogical Interaction46 cited
  • 1983Marketing communications33 cited
  • 1982An Evaluation of Spokesperson and Vehicle Source Effects in Advertising19 cited
  • 2006Characteristics of B2B adoption and planning of online marketing communications19 cited
  • 2010Using Means-End Analysis to Test Integrated Marketing Communications Effects16 cited

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