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Srini S. Srinivasan

15 works· latest 2003· 1 institutionscluster: provisional

h-index14

i1015

Citations6,248

Works here15

Most cited in this library

Customer loyalty in e-commerce: an exploration of its antecedents and consequences2002 · 2,339 citations
E‐satisfaction and e‐loyalty: A contingency framework2003 · 2,306 citations
Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities2002 · 613 citations
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries2001 · 347 citations
Evaluation of search, experience and credence attributes: role of brand name and product trial2002 · 118 citations

Works

15 shown

Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance

RePEc: Research Papers in Economics·2003·2 authors

89citations

E‐satisfaction and e‐loyalty: A contingency framework

Psychology and Marketing·2003·2 authors

2,306citations

Price discounts or coupon promotions: does it matter?

Journal of Business Research·2003·3 authors

35citations

Examining the dimensionality of coupon proneness: a random coefficients approach

Journal of Retailing and Consumer Services·2002·3 authors

14citations

Evaluation of search, experience and credence attributes: role of brand name and product trial

Journal of Product & Brand Management·2002·2 authors

118citations

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

Journal of Retailing·2002·3 authors

2,339citations

Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities

Journal of International Business Studies·2002·3 authors

613citations

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

Journal of Advertising Research·2001·2 authors

347citations

Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

Journal of Public Policy & Marketing·1999·2 authors

30citations

Concepts and strategy guidelines for designing value enhancing sales promotions

Journal of Product & Brand Management·1998·2 authors

55citations

Coupon characteristics and redemption intentions: A segment-level analysis

Psychology and Marketing·1998·2 authors·Open access

44citations

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Journal of Marketing Research·1997·3 authors

109citations

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Journal of Marketing Research·1997·3 authors

60citations

Information Asymmetry Between Salesperson and Supervisor: Postulates from Agency and Social Exchange Theories

Journal of Personal Selling and Sales Management·1997·3 authors

57citations

The Advertising Exposure Effect of Free Standing Inserts

Journal of Advertising·1995·2 authors

32citations