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Price discounts or coupon promotions: does it matter? · Study

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ArticlePrice discounts or coupon promotions: does it matter?

V. Kumar2003

Article2003

Price discounts or coupon promotions: does it matter?

V. Kumar · Vibhas Madan · Srini S. Srinivasan

35 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1990Sales Promotion: Concepts, Methods and Strategies 1977Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research 1996Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction 1994EDLP, Hi-Lo, and Margin Arithmetic 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution 1991A Theory of Channel Price Promotions 1996Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,1983A Model for Evaluating the Profitability of Coupon Promotions

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2008US consumers' perceptions of non‐price retail promotions 2014Trade deals and/or on-package coupons 2021Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy 2011The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework 2015When and how should retailers rationalize the size and duration of price discounts?

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Year2003

Typearticle

Published2003-01-09

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations35

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(02)00489-7

openalex_workW2011741601

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2016

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2014Public Health Voucher, Psychological Value, and Persuasion