SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Price discounts or coupon promotions: does it matter?
10 references·8 citing·49 second hop
Price discounts or coupon promotions: does it matter? (2003)Price discounts or coupon promotions: doe…Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction (1996)Dimensions and Types of Super…Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability, (1996)Coupon face value: Its impact…EDLP, Hi-Lo, and Margin Arithmetic (1994)EDLP, Hi-Lo, and Margin Arith…A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity (1993)A Retailer Promotion Policy M…A Theory of Channel Price Promotions (1991)A Theory of Channel Price Pro…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Measuring the Effect of Retai…A Model for Evaluating the Profitability of Coupon Promotions (1983)A Model for Evaluating the Pr…Professional Sales Management (1981)Professional Sales ManagementMotivation and Performance in Industrial Selling: Present Knowledge and Needed Research (1977)Motivation and Performance in…Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy (2021)Pareto and Kaldor–Hicks impro…Promoting Products Through Volume Discount: Evidence from Malaysia (2016)Promoting Products Through Vo…When and how should retailers rationalize the size and duration of price discounts? (2015)When and how should retailers…Trade deals and/or on-package coupons (2014)Trade deals and/or on-package…Public Health Voucher, Psychological Value, and Persuasion (2014)Public Health Voucher, Psycho…The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework (2011)The effectiveness of manufact…Price Formats, Discounts, and Consumers' Perceptions: A Comparison Between Hospitality and Non-Hospitality Industries (2010)Price Formats, Discounts, and…US consumers' perceptions of non‐price retail promotions (2008)US consumers' perceptions of …The Theory of Reasoned Action Applied to Coupon Usage (1984)Price-Induced Patterns of Competition (1989)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour (2008)Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013)A Model of Sales. (1980)The Theory of Industrial Organization (1988)Coupons and oligopolistic price discrimination (1996)Marketing management: analysis. planning. implementation and control (2000)When Is Price Discrimination Profitable? (2009)Intermediated Investment Management (2011)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Consumer Promotions and the Acceleration of Product Purchases (1985)Price Sensitivity and Television Advertising Exposures: Some Empirical Findings (1992)Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions (1999)Models and Managers: The Concept of a Decision Calculus (2004)A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2011)Retail forecasting: Research and practice (2019)Individual Choice Behavior (1962)The Price Knowledge and Search of Supermarket Shoppers (1990)Where the rubber meets the road : a model of in-store consumer decision making (1998)“While stocks last!” Impact of framing on consumers' perception of sales promotions (2004)Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement (2006)The Economics of Welfare (1933)Mental Accounting and Consumer Choice (1985)Meta-Analytic Procedures for Social Research (1991)Supermarket Competition: The Case of Every Day Low Pricing (1997)Towards value-based pricing—An integrative framework for decision making (2003)Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Generalized expectancies for internal versus external control of reinforcement. (1966)An empirical test of a new theory of human needs (1969)Business ethics: A literature review with a focus on marketing ethics (1989)Measurement Issues in Cross-National Research (1995)Service Customization Through Employee Adaptiveness (2005)Social Learning Theory. (1978)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems (1987)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)A META‐ANALYSIS OF WORK DEMAND STRESSORS AND JOB PERFORMANCE: EXAMINING MAIN AND MODERATING EFFECTS (2008)Marketing and business performance (2011)Functional salesforce turnover: An empirical investigation into the positive effects of turnover (1989)The perceived importance of sales managers’ rewards: a career stage perspective (2000)The moderating role of individual‐difference variables in compensation research (2006)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1977Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research574 cited
  • 1996Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction527 cited
  • 1994EDLP, Hi-Lo, and Margin Arithmetic369 cited
  • 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
  • 1991A Theory of Channel Price Promotions152 cited
  • 1996Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,128 cited
  • 1983A Model for Evaluating the Profitability of Coupon Promotions104 cited
  • 1993A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity99 cited
  • 1981Professional Sales Management47 cited

Cited by

  • 2008US consumers' perceptions of non‐price retail promotions34 cited
  • 2014Trade deals and/or on-package coupons33 cited
  • 2021Pareto and Kaldor–Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy30 cited
  • 2011The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework25 cited
  • 2015

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

When and how should retailers rationalize the size and duration of price discounts?
24 cited
  • 2016Promoting Products Through Volume Discount: Evidence from Malaysia18 cited
  • 2010Price Formats, Discounts, and Consumers' Perceptions: A Comparison Between Hospitality and Non-Hospitality Industries15 cited
  • 2014Public Health Voucher, Psychological Value, and Persuasion0 cited