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When and how should retailers rationalize the size and duration of price discounts? · Study

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ArticleWhen and how should retailers rationalize the size and duration of price discounts?

Danny Weathers2015

Article2015

When and how should retailers rationalize the size and duration of price discounts?

Danny Weathers · Scott D. Swain · Макиенко Игорь Иванович

24 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2001Accounting for common method variance in cross-sectional research designs.1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1999TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research 2010Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique 1989Schema Congruity as a Basis for Product Evaluation 2003Consumer Perceptions of Price (Un)Fairness

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2018Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers 2019A comparative analysis of marketing promotions and implications for data analytics 2016Optimizing time-limited price promotions 2020Duration of price promotion and product profit: An in-depth study based on point-of-sale data 2021I know what you are thinking: How theory of mind is employed in product evaluations

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Year2015

Typearticle

Published2015-07-08

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations24

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2015.04.010

openalex_workW303834209

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