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When and how should retailers rationalize the size and duration of price discounts?
16 references·6 citing·52 second hop
When and how should retailers rationalize the size and duration of price discounts? 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References

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391 cited
  • 2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited
  • 1996The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation332 cited
  • Cited by

    • 2018Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers38 cited
    • 2019A comparative analysis of marketing promotions and implications for data analytics21 cited
    • 2016Optimizing time-limited price promotions18 cited
    • 2020Duration of price promotion and product profit: An in-depth study based on point-of-sale data18 cited
    • 2021I know what you are thinking: How theory of mind is employed in product evaluations14 cited
    • 2018Plausible versus implausible tensile price claim: Selective accessibility model approach14 cited