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I know what you are thinking: How theory of mind is employed in product evaluations · Study

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ArticleI know what you are thinking: How theory of mind is employed in product evaluations

Elizabeth A. Minton2021

Article2021

I know what you are thinking: How theory of mind is employed in product evaluations

Elizabeth A. Minton · T. Bettina Cornwell · Hong Yuan

14 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1978Does the chimpanzee have a theory of mind?1983Beliefs about beliefs: Representation and constraining function of wrong beliefs in young children's understanding of deception 2001Meta-Analysis of Theory-of-Mind Development: The Truth about False Belief 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1994Trust and commitment in the United States and Japan 2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies 2004Scaling of Theory-of-Mind Tasks

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2021Study on the effect of text direction and temporal focus on advertising persuasiveness

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Year2021

Typearticle

Published2021-02-28

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2021.02.002

openalex_workW3134319716

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