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Hong Yuan · Study

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Hong Yuan

15 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-2064-2361

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Citations641

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Most cited in this library

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings2002 · 292 citations
Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?2020 · 62 citations
Building trust to increase purchase intentions: The signaling impact of low pricing policies2011 · 43 citations
Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing2014 · 36 citations
The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies2011 · 31 citations

Works

15 shown

Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing

Journal of Business Research·2022·3 authors·Open access

28citations

Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism

Psychology and Marketing·2021·3 authors

17citations

I know what you are thinking: How theory of mind is employed in product evaluations

Journal of Business Research·2021·3 authors

14citations

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

Journal of Marketing·2021·3 authors

27citations

Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?

Journal of Service Research·2020·3 authors

62citations

A Shared Understanding: Redefining “Sharing” from a Consumer Perspective

The Journal of Marketing Theory and Practice·2019·2 authors

11

citations

Boomerang effect of incentive reminders during shopping trips

Journal of Consumer Marketing·2019·3 authors

14citations

Construal‐level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence

Journal of Behavioral Decision Making·2017·2 authors

11citations

Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing

Journal of Advertising·2014·2 authors

36citations

Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach

Management Science·2013·3 authors

24citations

Building trust to increase purchase intentions: The signaling impact of low pricing policies

Journal of Consumer Psychology·2011·2 authors

43citations

Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing·2011·2 authors·Open access

17citations

The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies

Journal of Marketing Research·2011·1 author

31citations

Pricing of mall services in the presence of sales leakage

Journal of Retailing·2008·2 authors·Open access

14citations

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Springer eBooks·2002·4 authors·review·Open access

292citations