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I know what you are thinking: How theory of mind is employed in product evaluations
16 references·1 citing·45 second hop
I know what you are thinking: How theory of mind is employed in product evaluations (2021)I know what you are thinking: How theory …Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Discriminant validity testing…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)The Harm of Symbolic Actions …Refining Virtual Co-Creation from a Consumer Perspective (2010)Refining Virtual Co-Creation …Scaling of Theory-of-Mind Tasks (2004)Scaling of Theory-of-Mind Tas…Exploring consumer status and conspicuous consumption (2004)Exploring consumer status and…Limits on theory of mind use in adults (2003)Limits on theory of mind use …Meta-Analysis of Theory-of-Mind Development: The Truth about False Belief (2001)Meta-Analysis of Theory-of-Mi…Understanding Other Minds Perspectives From Developmental Cognitive Neuroscience (2000)Understanding Other Minds Per…Reading the mind in cartoons and stories: an fMRI study of ‘theory of mind’ in verbal and nonverbal tasks (2000)Reading the mind in cartoons …Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Trust and commitment in the United States and Japan (1994)Trust and commitment in the U…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…“John thinks that Mary thinks that…” attribution of second-order beliefs by 5- to 10-year-old children (1985)“John thinks that Mary thinks…Beliefs about beliefs: Representation and constraining function of wrong beliefs in young children's understanding of deception (1983)Beliefs about beliefs: Repres…Does the chimpanzee have a theory of mind? 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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1978Does the chimpanzee have a theory of mind?8,720 cited
  • 1983Beliefs about beliefs: Representation and constraining function of wrong beliefs in young children's understanding of deception6,315 cited
  • 2001Meta-Analysis of Theory-of-Mind Development: The Truth about False Belief4,473 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1994Trust and commitment in the United States and Japan2,391 cited
  • 2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies2,105 cited
  • 2004Scaling of Theory-of-Mind Tasks1,979 cited
  • 2000Reading the mind in cartoons and stories: an fMRI study of ‘theory of mind’ in verbal and nonverbal tasks1,394 cited
  • 1985“John thinks that Mary thinks that…” attribution of second-order beliefs by 5- to 10-year-old children1,388 cited
  • 2011The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications1,216 cited
  • 2000Understanding Other Minds Perspectives From Developmental Cognitive Neuroscience1,182 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2004

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Exploring consumer status and conspicuous consumption
870 cited
  • 2003Limits on theory of mind use in adults792 cited
  • 2010Refining Virtual Co-Creation from a Consumer Perspective713 cited
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    • 2021Study on the effect of text direction and temporal focus on advertising persuasiveness13 cited