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Trade deals and/or on-package coupons · Study

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ArticleTrade deals and/or on-package coupons

Guiomar Martín‐Herrán2014

OA

Articlegreen2014

Trade deals and/or on-package coupons

Guiomar Martín‐Herrán · Simon Pierre Sigué

33 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1980A Model of Sales.2001The Category-Demand Effects of Price Promotions 1984A Price Discrimination Theory of Coupons 2004Do Promotions Benefit Manufacturers, Retailers, or Both?1995Has Power Shifted in the Grocery Channel?2006$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions 2001The retail power-performance conundrum 1995Pull Promotions and Channel Coordination

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2021Managing advertising investments in marketing channels 2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?2025Reynolds and Knowles revisited: an update on how US state laws affect per capita wine purchases

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Details

Year2014

Typearticle

Published2014-09-28

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations33

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2014.09.009

openalex_workW2053389376

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