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Trade deals and/or on-package coupons
16 references·4 citing·52 second hop
Trade deals and/or on-package coupons (2014)Trade deals and/or on-package couponsThe Dilemma of Pull and Push-Price Promotions☆ (2010)The Dilemma of Pull and Push-…Slippage in Rebate Programs and Present-Biased Preferences (2008)Slippage in Rebate Programs a…Coupons Versus Rebates (2007)Coupons Versus RebatesEnabling the Willing: Consumer Rebates for Durable Goods (2006)Enabling the Willing: Consume…$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions (2006)$1,000 Cash Back: The Pass-Th…Research Note—Price Discrimination After the Purchase: Rebates as State-Dependent Discounts (2005)Research Note—Price Discrimin…Do Promotions Benefit Manufacturers, Retailers, or Both? (2004)Do Promotions Benefit Manufac…The retail power-performance conundrum (2001)The retail power-performance …The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…STACKELBERG LEADERSHIP IN A MARKETING CHANNEL (2001)STACKELBERG LEADERSHIP IN A M…Pull Promotions and Channel Coordination (1995)Pull Promotions and Channel C…Has Power Shifted in the Grocery Channel? (1995)Has Power Shifted in the Groc…Retail power : monster or mouse? (1992)Retail power : monster or mou…A Theory of Channel Price Promotions (1991)A Theory of Channel Price Pro…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Model of Sales. (1980)A Model of Sales.Reynolds and Knowles revisited: an update on how US state laws affect per capita wine purchases (2025)Reynolds and Knowles revisite…Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce? (2023)Optimal distribution strategy…Coupon strategies for competitive products in an omnichannel supply chain (2022)Coupon strategies for competi…Managing advertising investments in marketing channels (2021)Managing advertising investme…The Theory of Industrial Organization (1988)Coupons and oligopolistic price discrimination (1996)Marketing management: analysis. planning. implementation and control (2000)When Is Price Discrimination Profitable? (2009)Intermediated Investment Management (2011)Managing Channel Profits (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Consumer shopping value, satisfaction, and loyalty for retail apparel brands (2005)Consumer characteristics and demand for store brands (2007)A comprehensive model of customer trust in two retail stores (2009)Sales Promotion: Concepts, Methods and Strategies (1990)Do Better Schools Matter? Parental Valuation of Elementary Education (1999)Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts (2008)Salience and Taxation: Theory and Evidence (2009)Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts (2011)Online Display Advertising: Targeting and Obtrusiveness (2011)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability (2000)Channel leadership, performance and coordination in closed loop supply chains (2013)Impacts of Power Structure on Supply Chains with Uncertain Demand (2013)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis (1989)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking (1993)Out of Control: Visceral Influences on Behavior (1996)Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking (2000)Competitive Behavior-Based Price Discrimination for Software Upgrades (2010)Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments (2016)Optimal farmer’s income from farm products sales on live streaming with random rewards: Case from China’s rural revitalisation strategy (2021)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Social Media and Firm Equity Value (2012)Vertical Integration and Antitrust Policy (1950)A History of Network and Channels Thinking in Marketing in the 20Th Century (2001)Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter? (2007)Coordinating supply chains with sales rebate contracts and vendor-managed inventory (2008)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)
this work references cited by second hop

References

  • 1980A Model of Sales.1,365 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited
  • 1995Has Power Shifted in the Grocery Channel?290 cited
  • 2006$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions241 cited
  • 2001The retail power-performance conundrum223 cited
  • 1995Pull Promotions and Channel Coordination167 cited
  • 1991A Theory of Channel Price Promotions152 cited
  • 2007Coupons Versus Rebates133 cited
  • 2005Research Note—Price Discrimination After the Purchase: Rebates as State-Dependent Discounts120 cited
  • 2001STACKELBERG LEADERSHIP IN A MARKETING CHANNEL107 cited
  • 1992Retail power : monster or mouse?95 cited
  • 2008Slippage in Rebate Programs and Present-Biased Preferences62 cited
  • 2006Enabling the Willing: Consumer Rebates for Durable Goods59 cited
  • 2010The Dilemma of Pull and Push-Price Promotions☆56 cited

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  • 2021Managing advertising investments in marketing channels29 cited
  • 2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?26 cited
  • 2022Coupon strategies for competitive products in an omnichannel supply chain16 cited
  • 2025Reynolds and Knowles revisited: an update on how US state laws affect per capita wine purchases0 cited